If you have ever worked in a sales job (and I'm sure there are many other examples of this effect in other walks of life), you'll have experienced two different situations:
1. a sale that took forever, and maybe never happened, that was real slog, hard work, chasing up the client, trying to persuade, cajole, influence etc
2. a sale that was a pleasure, from start to finish, seemingly smooth and simple to bring in, even an enjoyable process
Why the difference? If we knew the reason, maybe we could have more of the number 2 experience and less of the number 1 experience!
(To be continued...)